The idea of identifying Aboriginal products with a specific label comes from the need to distinguish them from the rest of the marine products offered on a market characterized by fierce competition and the specific needs of the customer.


  • Facilitate the identification of Aboriginal products and emphasize their distinctiveness, notably when it comes to community fisheries
  • Allow Aboriginal businesses to promote their products, creating better marketing opportunities which will positively impact business development in their communities
  • Highlight the traceability of products to allow greater visibility for Aboriginal fisheries and to trace the origin of their marine products

The following actions have already been implemented:

  • Register the trademark at the Canadian Intellectual Property Office (CIPO)
  • Establish and validate the certification guidelines
  • Develop the THIS FISH traceability tool and apply it to five species fished by the communities
  • Develop the KESHKEN website, which will host the traceability information
  • Start implementing the strategic marketing plan (opportunities, strategies, branding management and marketing tools)

Product: Keshken website (

Financial Partners: Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec, Canadian Economic Development for Québec Regions

Partner: Ecotrust Canada

Project Manager: Annie Gallant

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